Brand guide

J-Scent

Japanese name: ジェイセント

JP · 23 English fragrance pages

A Japanese fragrance house built around wa no kaori — scents drawn from everyday Japanese life. Roasted green tea, sumo wrestler hair oil, paper soap, rakugan sweets. Because parent company LUZ manufactures in-house, J-Scent can pursue subjects most brands would not attempt. Every eau de parfum comes in the same 50 mL bottle at the same price, so the choice rests entirely on the scent.

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